Market holidays and trading hours provided by Copp Clark Limited. ![]() All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Last month, Spotify reported as part of its first quarter 2020 earnings that podcast listening on its platform is growing, with 19% of monthly active users engaged with that content, up from 16% the previous quarter. Rogan also will make video episodes available on Spotify. The show will debut on Spotify on September 1 and become exclusive later this year. But Spotify could see that “The Joe Rogan Experience” had long been the most searched for podcast on its platform, the company said. Rogan fans could listen to him on other platforms, such as Apple’s podcast app or YouTube. The show was previously unavailable on Spotify. Rogan said in an Instagram post Tuesday that Spotify “won’t have any creative control over the show.” “And we’re finding that creators are excited about working with us on an exclusive basis, because we’re able to put so much more of our marketing and on-platform data and insights in their hands.” “We’re making more content exclusive on the platform, allows us to market in a more meaningful way bring people onto the platform,” Ostroff said at the time. Spotify’s content chief Dawn Ostroff told CNN Business last year about the company’s strategy for more exclusives. Celeste Sloman for CNNįor Spotify, music might not actually be the key to success NEW YORK, NEW YORK, November 1, 2019: Dawn Ostroff photographed at the Spotify headquarters in New York City.Credit: Celeste Sloman for CNN. Spotify now has dozens of podcasts exclusive to the platform, including three from Gimlet Media and three from The Ringer, according to a company spokesperson. With Rogan, Spotify is showing its willingness to bring more podcast listeners to its platform through exclusive content. In February, Spotify bought The Ringer, Bill Simmons’ sports and culture site that boasts more than than 30 podcasts. In 2019, Spotify made its ambitions known by acquiring podcast companies Gimlet Media, Anchor and Parcast. ![]() The deal is the latest move in Spotify’s effort to expand beyond a music streaming service to become an audio empire. The podcast is ranked the second most popular in the United States on Apple Podcasts, according to Podcast Insights, and Rogan topped Forbes’ 2020 list of the highest-earning podcasters. ![]() The talk show-style podcast is anchored by comedian Joe Rogan, whom some consider controversial for peddling conspiracy theories with guests like Alex Jones. Spotify announced Tuesday that it signed “The Joe Rogan Experience” for a multi-year exclusive licensing deal. (SPOT) will soon be the exclusive home to one of the biggest podcasts in the world.
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